bspoq

Email & Marketing Automation

From strategy to design, we’ll turn your emails into one of your top-performing sales channels.

LET'S CHAT
bspoq email marketing

As a Klaviyo Certified Agency, we create full-funnel email strategies that connect with your audience while they’re engaged and nurture them into loyal, returning customers. We focus on building long-term email authority, making sure your messages land in the inbox (not the spam folder), with tailored campaigns and automations designed to drive action and revenue.

Why does email work so well?

  • 60% of consumers buy after receiving a marketing email.
  • 4x ROI compared to other channels.
  • 61% of customers prefer email to social.
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Our Email Marketing Services...
Strategy & Planning

We map out the customer journey, segment your audience, and align email with your wider marketing activity. Every plan is tailored to your business goals, ensuring email works as a powerful revenue driver, not just a communications tool.

Platform Setup & Migration

From Klaviyo to Mailchimp, and ecommerce integrations like Shopify and BigCommerce, we handle setup, migration, and technical configuration. Our goal is to ensure your platform is ready to deliver, without downtime or data loss.

Automation Flows

From welcome emails and abandoned cart recovery to re-engagement and loyalty programs, we design automation flows tailored to your customer journey. Whatever the stage, we create the right touchpoints to drive conversions and long-term retention.

Campaign Management

Seasonal offers, weekly newsletters, or one-off promotions, we manage your campaigns from planning through to send. That means designing layouts, crafting copy, and scheduling at the right time for maximum engagement.

Design & Copywriting

Great emails need to look good and read well. Our team creates branded templates, engaging subject lines, and persuasive copy that encourage clicks, while staying true to your brand voice.

Deliverability & List Health

We ensure that your emails reach their intended inboxes. Through audits, list cleaning, and best-practice sending, we improve deliverability and reputation, so your customers see your messages when it matters.

Personalisation & Segmentation

One-size-fits-all emails don't convert. We utilise dynamic content and data-driven segmentation to deliver the right message to the right person at the right time, fostering loyalty and driving sales.

Analytics & Reporting

Clear reporting shows exactly what email is delivering for your business. We track revenue attribution, engagement, and conversions, then use the data to guide future improvements.

Testing & Optimisation

We constantly test subject lines, CTAs, designs, and send times. Every insight helps us refine your campaigns and flows, squeezing more performance out of every email.

Real Growth. Real Results...
Email marketing isn’t just about open rates, it’s about driving revenue.
Here’s what we’ve achieved for our clients over a 12 month time period:
+£227K Revenue
from email marketing
+46% Increase
in click-through rates
+53% Improvement
in deliverability
Case Study
GPH Builders Merchants
GPH, a local builder’s merchant in Aberdeen, struggled with low email engagement, poor deliverability, and no email-attributed revenue, despite having a large list of regular customers.

We moved them onto Klaviyo, improved deliverability, and built key automation flows like welcome emails, abandoned cart reminders, and post-purchase follow-ups. We also introduced personalised weekly newsletters to keep customers engaged.

The results?
Email became GPH’s primary online revenue channel, generating 44.4% of total online sales and over £227K in revenue in just 12 months.
bspoq email marketing
Want to see more proof of what email can achieve?
Explore our case studies and discover how we’ve helped clients turn email into a leading revenue channel.
VIEW MORE CASE STUDIES

FAQs


Got questions about Email Marketing? Here are the answers to the most common things clients ask us.
If you don’t see your question here, just
get in touch, and we’ll be happy to help.

Can you help with platform migration?

Absolutely. We migrate accounts from platforms like Mailchimp to Klaviyo with no downtime, ensuring data is clean, lists are intact, and campaigns continue smoothly.

How do you improve deliverability?

We audit your setup, clean your lists, and follow best-practice sending strategies to make sure your emails reach inboxes, not spam folders.

How is email marketing different from just sending newsletters?

Email marketing goes beyond newsletters. It includes automated flows (like welcome, abandoned cart, and re-engagement emails) designed to convert and retain customers as well as campaigns.

Can you personalise emails for different customers?

Yes. We use segmentation and dynamic content so your customers get messages that feel relevant to them, increasing engagement and sales.

How often should we send campaigns?

There’s no one-size-fits-all. We test and optimise frequency to balance engagement with revenue, ensuring your list grows in value without overloading subscribers.

Do you also design and write the emails?

Yes. Our team creates branded templates, subject lines, and persuasive copy designed to match your brand and encourage clicks.

How do you measure success?

We look beyond open rates. Our reporting tracks click-throughs, conversions, and revenue attribution, proving the real impact of email on your bottom line.

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